To win an industry award, you obviously need to enter (in some cases be nominated). To enter, you need to believe that your spa is a good one. To be good, you need to be confident in your team’s abilities, not only to deliver a 5 star customer service but to effectively promote your spa in a way that you are convincingly maximising your revenue and also the departmental contribution to the hotel.
There are lots of good spas. But which ones are winning the hotel and spa industry awards in 2016?
Nominated and shortlisted in this year’s Professional Beauty Industry Awards (the winners being announced this Sunday 28th February) include:
Two of my favourite spas, Bedford Lodge Hotel Spa in Newmarket (who I have worked with recently) and Fawsley Hall Spa in Daventry (which I haven’t visited since Hand Picked Hotels took over).
Then, some good ‘destination’ spa hotels – Armathwaite Hall in the Lake District, the Carbis Bay Hotel in Cornwall, both Rockliffe Hall and the Headlam Spa in County Durham. Also featured Hoar Cross Hall in Staffordshire, Life House in Essex and Ribby Hall in the far North West.
I have been a judge for the past 5 years in Caterer and Hotelkeeper Magazine’s Annual Catey Award for ‘Spa Professional of the Year’. This gives me a fascinating insight into what goes into making a successful spa. Lucy Mingo who heads up the upcoming Headland Spa in Cornwall was the 2015 winner with the Spa Managers at Dormy House and Blythswood Square coming a close second. Previous winners include the respected Spa Managers, Kerry Hudson at Chewton Glen and Anna Williams at Stoke Park.
Caterer and Hotelkeeper Magazine are seeking nominations NOW for the 2016 award.
Do you think you are good enough? Do you need advice on how to win an award?
What is your favourite UK spa? Who would you like to see win an award?